Every single website needs onsite seo and off site seo if they want to succeed online of course you could go down the adwords route but this can be very costly long term and the returns can be low to justify this.
Here are some key points on how to choose the right seo company to take care of everything for you from making sure your website gets indexed correctly to making sure your header tags are all correct.
How did you find the seo company ?
1, How did you find them was it through a paid advert or from a search engine, do a quick local search such as if they are based in Liverpool, where do they place for the keyword “seo services Liverpool” are they placed high or not even in the top 10 pages. If this is the case then how will they help your company out, if they cant even get themselves ranked.
Do they require you to commit to a contract?
Some companies require you to sign a contract for 6 months or more this is not really a bad thing but is there a guarantee in place if things don’t work out in that time, always read everything and make sure you are 100% happy with the terms,
Most firms online need there website cleaned up from a seo standpoint simply because many web designers don’t know the correct way to have header tags and what keywords go where, little onsite seo tip have a link leading out of your website.
Price of the service
The main point clients look at is the price is it to cheap or are the asking for hundreds per month, if your keywords get about 100,000 searches per month then this is a high value keyword there for it would be worth paying between £300-800 per month simply because of the high return this could have for you.
Will they only have you as a client in your field of business ?
Such as say you run a baby store will they solely work to get you ranked or are they also working for a rival of yours, if this is the case how can you both be number one in search engines as in the end this is the main goal everyone wants.
Blackhat or white hat.
Do they use spam techniques to get you ranked which is known as black hat if this is the case then this can harm your website and even get you banned from search engines, white hat is ethical techniques such as content marketing and getting backlinks from relevant websites such as if you run a food based website then you would be looking at getting a backlink from a food related website.
This info was brought to you by Rank1seo a leading seo company in the united Kingdom with clients across the world.