If you are a good content strategist and you are taking all the things under consideration then you must be aware of the search trends that were followed in 2015. If you want to build a strong strategy for the coming year then you will have to make sure that you are paying attention to all the search trends in 2015. There will be a lot of change in the New Year and you will have to make sure that you are ready for that change. In fact, most of the people understood these changes already and we are here to tell you about the things that can impact greatly on online revenue for the year 2016 for individual companies. If you want your company to succeed then you will have to make sure that you are taking these search trends seriously and working on your strategy by keeping things in your mind.
Optimized mobile apps
If you have not noticed, mobile app optimization is become something necessary for all companies for the coming year. You will have to make sure that you are conducting a complete research and collecting the data from 2015. You should know that most of the people nowadays use mobile phones and apps. If your company has an app, then you will have to make sure that you are optimizing it as it has become a strong need here. There are plenty of things that you will have to consider besides optimizing mobile apps. Around 52 percent of all searches were conducting through mobile apps in 2015.
If your website has all the important content and you are working so hard to put the best on your site and still you are unable to get what you expect then it means there is something wrong. You will have to make sure that you are paying a lot of attention to the site layout. You will have to make sure that you are arranging the content in the best way so people can find your valuable content. If your site has a high bounce rate then it means you need to change the design or layout of your website. You will have to make sure that you are putting all the interesting things that can be viewed easily. Readers prefer websites which are user-friendly. Make sure that you are making your website user-friendly.