To believe the US agency Bloomberg News , Google and Twitter have agreed to Social media engagement rendre tweets accessible in the results of the search engine . Obviously, this new partnership will impact SEO users registered on the platform microblogging. An overview on the prospects of this agreement will allow you to better understand the issues.
Focus on the partnership between Google and Twitter
Such a contract had already been discussed in 2009, Google had already had the idea of integrating the tweets in the results of its search engine. However, the implementation of the first agreement was interrupted in 2011, at the launch of Google Plus . Indeed, the American giant who preferred that the posts of its own social network appear, rather than those published on its competitor in the blue bird.
However, 2015 marked a new impetus to cooperation between the two giants of the web! Indeed, this new agreement will provide the opportunity for Google to index data directly from Twitter users .
The challenges of the agreement between these two giants of the web
This partnership is of great interest for Twitter and its users. The major advantage is the fact to gain visibility in search results on Google. The tweets will now be displayed in real time on Google, the tool via Twitter Firehose .
With the emphasis of tweets, this social network will pull in pole position. This will inevitably have amajor impact on its SEO compared to other platforms .
In addition, Twitter will also enjoy the financial benefits associated with the use of its database in order to monetize its audience.
It is also rumored that the sponsored tweets will appear in the results . This opportunity will benefit advertisers and encourage those who hesitated until then to spend the advertising budget on the platform, because of the limited field of view to only those Twitter users.
The impact on brands and companies
As said above, your posts on Twitter will show up in Google’s results. For example, it is possible to see a tweet that made the “buzz” directly on Google. Although the agreement does not provide information on the number of tweets that will be indexed, it is clear that this rate is expected to increase the visibility of users.
According to HubSpot , at present, there are less than 8% of tweets that are indexed:
So we can very well predict that a person seeking information on your industry can directly fall on one of your tweets. Imagine the impact in terms of visibility and SEO!
If Twitter was already an indirect way to optimize your digital presence and boost your SEO , it will become a real lever for your ranking in the search engines .
Now optimize its presence on Twitter
While it is true that this agreement represents a huge marketing advantage for your business, you must know how. If you want Twitter to become the partner of your listing and it boosts your Inbound Marketing strategy, you must now optimize your tweets .
For pure SEO, remember to include keywords in your tweets . This may be at the beginning or in the form of hashtag. As you do with your articles, include a target expression searched by your target, greatly increase your chances of being found in Google. A good practice to pair with your links, of course. It is spreading the news of your own blog, in a perfectly optimized tweet, you will gain visibility and you go up in the search results.
Also, maximize engagement generated by your company on Twitter, focusing on the quality of your content. More tweet raise interactions including retweets, the better you will be indexed. To increase your chances of being shared, think now integrate visuals to your tweet.
Furthermore, preferable to communicate with influencers to benefit from indexing their tweets by Google. Networking between you and the accounts with high potential is one of the keys to success on Twitter. Feel free to contact them and also develop partnerships to encourage tweeter your articles or to talk about you in their publications.
Indexing of tweets by Google should be implemented before this summer. It is necessary to think about it now, to take advantage of the wave when it will break. To hope to make the most of this partnership, it is no secret that offer qualitative content in connection with your business, build commitment to your subscribers and show Google that your content is serious.
If you need help using a social media strategy, on Twitter or on other platforms, please contact our office . And SEO Expert,