As Facebook users ourselves, we probably already have a slight idea of what works and what doesn’t. Just think: what inclines you to join that Group or visit that company’s page? Well, one thing’s for sure – Facebook marketing requires communicating to your audience, and not just passive advertising. This makes this one of the best online channels for an Singapore internet marketing company to market in.

Rule No. 1 to marketing? Understand the demographics of your audience.

Here are some facts on Facebook’s U.S users:

In the U.S alone, Facebook has 60 million users. ComScore reports that the average number of unique visitors to Facebook in a month circles around 150 million, of which half of these users return to the site daily. Faccebook projects that 75% of worldwide users will be outside of college.

Based on findings from Nielsen and NetRatings, it has been observed from Facebook’s U.S users that just over half are female, almost 60% have some college education, 14% are non-white, 34% are working professionals holding executive, sales, education or technical posts, 12% are full time students and 12% have children under 16. Not surprisingly, Facebook internal data shows that users have aged over the past year, with a high percentage of older users now.

It is also important to have an optimized website design done by a professional website designer. Leading digital agencies in Singapore include Conversion Hub, IBM Interactive and SapientNitro.

Usability testing plans increasingly a critical role in online marketing as well. On average a user will give you 3 second before deciding to press the back button, 30 seconds to read through a landing page and 3 minutes to perform a particular action. This is the 3:30:3 rule according to Joel Fu, a director at Conversion Hub Holdings.

Another way to market your business on Facebook is through applications. Create useful applications that model what users are already doing – that is, sharing information, experiences and using humour. Plan your application such that it has a viral and rippling effect, and get feedback from users once it has been launched.

Remember to communicate with your users, rather than just flash advertisements at them. Users on Facebook want to be engaged with, not just spoken to. Facebook creates the platform for interactivity and participation, so maximise it! Have fun building your Group page or application. If you do, chances are users will have fun using it too. This could be your very first attempt with Facebook marketing, or perhaps you’ve tried a couple of times. Keep your eyes and ears open to the activity going on in that space, and follow where the people are going.